Marketing News

Dove Deodorant Returns to US Open

"Official Underarm Sponsor" will have activations onsite and across the US during the tennis tournament.

Dove has a new platform planned for this year's US Open.

Dove, back at the US Open for a second year as the “Official Underarm Sponsor,” is rolling out a new platform called “Don’t Sweat It. Make A Racket,” timed for the major tennis tournament. Physical activations will be at the tournament site and across the US when the event begins later this month in New York.

For example, at the US Open, fans can hit The Re[set] Club by Dove, a dedicated refresh destination on the grounds of the USTA Billie Jean King National Tennis Center.

Nationally, Dove plans to treat fans to complimentary food and drinks at 10 women-owned bars across the US during the tournament’s biggest matches.

Additionally, Dove has a collaboration with photographer and cultural creatives Tyrell Hampton and Johnny Criollo of Watching New York, and a partnership with the USTA called Raquet Report that will explore the looks, conversations and opinions from the event. Carly Aquilino will interview fans, according to the Unilever brand.

The 2026 US Open begins on Sunday, August 23.

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